FOR IMMEDIATE RELEASE
Contact:
Mershimer Group
Email: solutions@mershimer.com
Phone: (910) 707-4711
Website: https://www.mershimer.com
Wilmington, NC — 9/18/25 — Mershimer Group, a national leader in brand protection, compliance auditing, and customer experience strategy, is proud to announce that its President and Founder, Michael Mershimer, has been elected as President of the 2026 Board of Directors for MSPA Americas (Mystery Shopping Professionals Association).
MSPA Americas is the leading trade association representing the customer experience and mystery shopping industry throughout the Americas. As a long-time member, contributor, and past board participant, Mershimer’s leadership role reflects his decades-long commitment to operational excellence, ethical standards, and innovation in mystery shopping and compliance.
“It’s an honor to serve alongside such talented professionals and help guide the future of an industry that continues to grow in importance and impact,” said Michael Mershimer. “In a time where customer expectations are evolving rapidly, this work is more vital than ever.”
Michael brings more than 30 years of experience in loss prevention, franchise compliance, mystery shopping, and customer experience strategy. Throughout his career, he has led national audit and integrity programs for iconic brands including Dunkin’, Baskin-Robbins, Papa Murphy’s, Quiznos, Friendly’s Ice Cream, and others. As President of Mershimer Group, he has helped countless organizations protect their brand reputation and optimize performance through high-impact audit, mystery shop, and franchise assurance programs.
In his role as President of the 2026 MSPA Americas Board of Directors, Mershimer will help guide the strategic direction of the association, support member development, and promote the adoption of best practices in data collection, compliance, and experiential measurement.
“Industry peers have recognized Michael’s contributions and leadership in elevating customer experience standards across the Americas.”
The announcement was shared publicly via MSPA Americas’ official newsletter earlier this month.
About Mershimer Group
Mershimer Group is a nationally recognized firm specializing in mystery shopping, franchise compliance, brand protection, and loss prevention services. With a network of over 2,200 certified field professionals, Mershimer Group serves retail, restaurant, convenience, and franchise brands across the U.S. and internationally. For more information, visit www.mershimer.com.
About MSPA Americas
MSPA Americas is the trade association representing the customer experience and mystery shopping industry throughout North, Central, and South America. MSPA members work with businesses across industries to improve service performance, measure operational excellence, and provide actionable insights. For more, visit www.mspa-americas.org.
