Convenience stores have entered a new era. Once viewed as quick pit stops for gas and snacks, they are now becoming serious contenders in the foodservice and retail experience game. In 2024 alone, in-store sales topped a record-breaking $335.5 billion, and projections estimate the industry will generate a staggering $3.12 trillion by 2028.
As we look ahead, Mershimer has identified five key trends from Intouch Insight’s 2025 C-Store Trends Report that are reshaping the convenience retail landscape, and they represent real opportunities for operators to evolve, compete, and thrive.
1. Made-to-Order Meals Are Now a Traffic Driver
85% of U.S. consumers have tried made-to-order (MTO) food from a convenience store. With C-store foodservice up 5% in 2024 and projected to grow another 5.7% in 2025, the grab-and-go model is no longer limited to pre-packaged snacks. From hot meals to salads, customers now expect fast, fresh, and flexible dining.
Tip: Operators who invest in quality ingredients, customizable menus, and digital ordering experiences will gain a serious edge.
2. Value Is the New Battleground
72% of consumers see C-stores as a legitimate alternative to QSRs, a jump from just 45% in 2022. It’s not just about price; it’s about portion, flavor, and the sense of getting a deal. Smart chains are rolling out $5 bundles, limited-time offers, and combo meals that outperform traditional fast food.
Tip: Consider how you bundle and promote meals to drive upsell and repeat visits.
3. Loyalty Programs That Feel Like Games
Modern loyalty platforms aren’t just digital punch cards; they’re experiences. With gamified challenges, real-time rewards, and fuel discounts, the best programs are boosting frequency, increasing spend, and turning shoppers into fans.
Stat: 85% of consumers are more likely to join a loyalty program if rewards match their habits.
4. The EV Charging Advantage
EV drivers aren’t just fueling up; they’re sticking around. With dwell times of 30 to 60 minutes, the presence of an EV charging station can directly increase in-store traffic and purchases. Yet only 9% of major brands currently offer this amenity.
Insight: 45% of Millennials aged 25 to 34 say EV charging availability impacts their choice of where to stop.
5. Clean Stores = Fresh Perception
70% of consumers equate store cleanliness with food freshness. Brands like Buc-ee’s and Nouria are setting standards in store upkeep and reaping loyalty because of it.
Opportunity: Cleanliness isn’t just hygiene, it’s branding. Use it as a silent sales tool.
Conclusion: Convenience is no longer just about speed. It’s about smart convenience, fresh meals, tech-driven experiences, thoughtful value, and operational polish. C-store operators who act on these trends early will have a strategic advantage in capturing modern consumer loyalty.
Stay tuned as we break down each of these themes in detail in upcoming posts. In the meantime, download our free 2025 C-Store Trends Cheat Sheet and subscribe to the Mershimer newsletter to stay ahead.
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